When the right price becomes the best argument
Case Study
Seller
A family house located in a residential town in the Lyon metropolis had been offered for sale for several months without result.
However, the property had many advantages: a good living area, a well-maintained garden and a popular environment.
Why didn't the visits lead to an offer?
The analysis showed that buyers perceived a discrepancy between the asking price and the services offered. The feedback from the visits showed the same remarks: some modernisation work was to be expected and the DPE was less favourable than that of competing properties.
Rather than multiplying successive price reductions, a new sales strategy has been put in place:
The result was a resumption of requests for visits and a negotiation initiated within a reasonable time.
This situation illustrates a reality of the market: a fair property valuation is often the first lever for a successful sale.
However, the property had many advantages: a good living area, a well-maintained garden and a popular environment.
Why didn't the visits lead to an offer?
The analysis showed that buyers perceived a discrepancy between the asking price and the services offered. The feedback from the visits showed the same remarks: some modernisation work was to be expected and the DPE was less favourable than that of competing properties.
Rather than multiplying successive price reductions, a new sales strategy has been put in place:
- consistent price repositioning;
- new photographs;
- complete rewriting of the announcement;
- better enhancement of the strengths of the property;
- targeted dissemination.
The result was a resumption of requests for visits and a negotiation initiated within a reasonable time.
This situation illustrates a reality of the market: a fair property valuation is often the first lever for a successful sale.
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Posted on 25/06/2026 by
Eric SAVARD
Professionnel de l’immobilier et du conseil patrimonial depuis 2007, j’accompagne vendeurs et acquéreurs dans la réussite de leurs projets immobiliers avec une approche rigoureuse, transparente et personnalisée.
Dirigeant du cabinet Activ Patrimonia, j’apporte à mes clients une double expertise : immobilière et patrimoniale. Cette vision globale permet de sécuriser les décisions, d’optimiser les stratégies de vente ou d’acquisition, et d’intégrer chaque projet immobilier dans une logique cohérente à long terme.
Disponible et impliqué à chaque étape, je m’attache à construire une relation de confiance durable, fondée sur l’écoute, le conseil et l’efficacité.
Eric SAVARD
