When a slight price correction completely changes the dynamics of a sale
Case Study
Seller
A couple who owned a family home wanted to sell quickly in order to carry out a new real estate project.
The property had been put up for sale several months earlier at a price that corresponded more to the levels observed at the peak of the market than to the current context.
There were many visits but the offers were non-existent.
The analysis of buyers' returns revealed a common point: everyone liked the house, but considered the price to be higher than the services offered, in particular because of an average DPE and a kitchen in need of modernization
.
A new strategy has been implemented:
The result was not a "miracle" sale, but a gradual resumption of interest, followed by constructive negotiations that led to an agreement satisfactory to both parties.
This situation illustrates a simple principle: in a balanced market, it is not the highest price that sells, but the most credible price.
The property had been put up for sale several months earlier at a price that corresponded more to the levels observed at the peak of the market than to the current context.
There were many visits but the offers were non-existent.
The analysis of buyers' returns revealed a common point: everyone liked the house, but considered the price to be higher than the services offered, in particular because of an average DPE and a kitchen in need of modernization
.
A new strategy has been implemented:
- revision of the price positioning;
- new professional photographs;
- description refocused on the assets really sought by families;
- Better qualification of buyers before visits.
The result was not a "miracle" sale, but a gradual resumption of interest, followed by constructive negotiations that led to an agreement satisfactory to both parties.
This situation illustrates a simple principle: in a balanced market, it is not the highest price that sells, but the most credible price.
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Posted on 02/07/2026 by
Eric SAVARD
Professionnel de l’immobilier et du conseil patrimonial depuis 2007, j’accompagne vendeurs et acquéreurs dans la réussite de leurs projets immobiliers avec une approche rigoureuse, transparente et personnalisée.
Dirigeant du cabinet Activ Patrimonia, j’apporte à mes clients une double expertise : immobilière et patrimoniale. Cette vision globale permet de sécuriser les décisions, d’optimiser les stratégies de vente ou d’acquisition, et d’intégrer chaque projet immobilier dans une logique cohérente à long terme.
Disponible et impliqué à chaque étape, je m’attache à construire une relation de confiance durable, fondée sur l’écoute, le conseil et l’efficacité.
Eric SAVARD
